Marketing Tactics for Ecommerce
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Jeev Trika asked:
No marketing is accidental. And if it is, then its not marketing in the first place. Marketing strategies are put into place with specific results in mind. The inclusion of the Internet into marketing tactics has brought along a lot of changes to the marketing landscape. It is no longer only the big companies that have a presence online. On the contrary, smaller firms feel that by having a presence online they are provided with an equivalent platform from where they can complete with the big fish. So there are numerous marketers analyzing and planning and putting their Internet marketing campaign into action, but what does all this mean? What are the tactics that are employed for ecommerce? And is it really very different from the tactics that are used for traditional marketing?
As has been mentioned many times before, the Internet does not just do one thing. For a regular user, the Internet might mean emails, chat and googling. But these same aspects for a marketer seem like opportunities because these are points of contact with existing and potential customers. Websites, emails, Internet advertising etc. are all ways in which businesses make their presence felt online.
Email is an especially popular form of Ecommerce marketing tactics. There are a number of reasons for that. First of all, email is all about accessibility. It works as business communication as well as personal communication. And what is more? Almost everyone seems to have at least one email account. Keeping all these factors in mind, email becomes one of the easiest ways to get in touch with a large number of people at one time. Of course, one cannot ignore the cost factor. Actually sending out emails is free compared to the costs that are involved with direct mails, catalogues and newsletters.
Another trend that we are seeing these days is the change in usage of press releases. Press releases used to be all about newspapers and journalists. That is no longer the case. The nature of press releases have changed so much that now these are being sent directly to target audiences. Many firms are placing their press releases for potential customers to find when they access search engines.
Most people think only of a website when hearing the word “Internet marketing”. Of course, having a website is a major part of Internet marketing communication, but do ensure that you do not restrict your presence online only to your website. Once you have a product that you are convinced about and are ready to sell it online, it is time to put up your website. These days almost everything is available online and there’s a reason for that: it is possible to marketing everything online. Now, having an informative website is important, but you should be thinking one step ahead and aiming to have a website that works towards selling the product also. Make sure that your website encourages action in your target audience because that is, after all, the bottom line. Purchase is what you are looking for.
Keep in mind that your strategies are not only short term. Short-term plans are, of course, exciting but long terms plans are what will really get your results. Work towards involving your customers and getting them to interact with your business. Opt-in lists, coupons and freebies are all things that add to customer relationship and, in the long run, loyalty.
Contrary to what many might believe, the effectiveness of your ecommerce marketing tactics is not all about how big your budget is. Of course, having a big budget means that there is more room for you to do the things you might want to do. At the same time, it is possible to have an effective ecommerce marketing plan with a smaller budget. The main thing to keep in mind is that your marketing tactics are relevant. It is extremely important that you are speaking directly to your target audience and reaching them where they are. Just existing online is not enough; you have to appear at the right places.
It all comes down to the point that you need to understand your position and that of your target market. So even tough there might not be one golden formula that takes care of marketing online, understanding your business in relation to your target audience is the first step to effective ecommerce marketing.
TRACY
No marketing is accidental. And if it is, then its not marketing in the first place. Marketing strategies are put into place with specific results in mind. The inclusion of the Internet into marketing tactics has brought along a lot of changes to the marketing landscape. It is no longer only the big companies that have a presence online. On the contrary, smaller firms feel that by having a presence online they are provided with an equivalent platform from where they can complete with the big fish. So there are numerous marketers analyzing and planning and putting their Internet marketing campaign into action, but what does all this mean? What are the tactics that are employed for ecommerce? And is it really very different from the tactics that are used for traditional marketing?
As has been mentioned many times before, the Internet does not just do one thing. For a regular user, the Internet might mean emails, chat and googling. But these same aspects for a marketer seem like opportunities because these are points of contact with existing and potential customers. Websites, emails, Internet advertising etc. are all ways in which businesses make their presence felt online.
Email is an especially popular form of Ecommerce marketing tactics. There are a number of reasons for that. First of all, email is all about accessibility. It works as business communication as well as personal communication. And what is more? Almost everyone seems to have at least one email account. Keeping all these factors in mind, email becomes one of the easiest ways to get in touch with a large number of people at one time. Of course, one cannot ignore the cost factor. Actually sending out emails is free compared to the costs that are involved with direct mails, catalogues and newsletters.
Another trend that we are seeing these days is the change in usage of press releases. Press releases used to be all about newspapers and journalists. That is no longer the case. The nature of press releases have changed so much that now these are being sent directly to target audiences. Many firms are placing their press releases for potential customers to find when they access search engines.
Most people think only of a website when hearing the word “Internet marketing”. Of course, having a website is a major part of Internet marketing communication, but do ensure that you do not restrict your presence online only to your website. Once you have a product that you are convinced about and are ready to sell it online, it is time to put up your website. These days almost everything is available online and there’s a reason for that: it is possible to marketing everything online. Now, having an informative website is important, but you should be thinking one step ahead and aiming to have a website that works towards selling the product also. Make sure that your website encourages action in your target audience because that is, after all, the bottom line. Purchase is what you are looking for.
Keep in mind that your strategies are not only short term. Short-term plans are, of course, exciting but long terms plans are what will really get your results. Work towards involving your customers and getting them to interact with your business. Opt-in lists, coupons and freebies are all things that add to customer relationship and, in the long run, loyalty.
Contrary to what many might believe, the effectiveness of your ecommerce marketing tactics is not all about how big your budget is. Of course, having a big budget means that there is more room for you to do the things you might want to do. At the same time, it is possible to have an effective ecommerce marketing plan with a smaller budget. The main thing to keep in mind is that your marketing tactics are relevant. It is extremely important that you are speaking directly to your target audience and reaching them where they are. Just existing online is not enough; you have to appear at the right places.
It all comes down to the point that you need to understand your position and that of your target market. So even tough there might not be one golden formula that takes care of marketing online, understanding your business in relation to your target audience is the first step to effective ecommerce marketing.
TRACY
