Selling Tactics

Holly Stevens asked:


If you ever decide to sell a time share then there are a number of sales tactics that the individual sales person can use.

Current in todays economy, we regularly think of timeshares as being handled only by corporations who have purchased entire hotels with the main aim of being sold as time shares, this is definitely not always the case. Sometimes the seller of a timeshare is an individual who has a home in a certain resort area that he has broken into and then them sells to other individuals.

When you’re a timeshare seller who is looking to sell parts of your vacation home as timeshares, one of the most important things that you have to be sure of is to know the type of people that you will be dealing with.

Selling a timeshare is no where near as risky as renting out your vacation home for a few weeks a year, this is due to the fact that the people who own a portion of a property are going will definitely take more care of it as their own part of it. On the other hand, someone who is only going to be there a few weeks and may never return is not going to think a great deal about it.

By no means does this say everyone who rents a house for vacation does that, but if someone buys a time share then the chances of them damaging what is effectivity part of their own property is very slim.

Accidents can happen but you can be sure that if a timeshare owner does cause any damage he will be a lot more likely to pay for the repairs.

For you, the seller of a time share, must try and form a good rapport with the buyer if you are going to sell parts of your property as a timeshare. In order for you to do that, you must understand individual needs and know the best way of how to conduct business in a professional manner.

You will always want to be able to give your buyer confidence that he is getting a decent price and make sure that he knows what he is getting for that price.

One of the most important things that you will ever need to stress to the buyer is how many weeks they are allowed for what they are buying and if there are certain weeks that will be allotted.

This is pretty important for the buyer to know due to the fact that if you are selling a timeshare that only has the last two weeks in June left, and your buyer is required due to work or other restrictions to take his vacation in July or August, he most certainly will not be interested.

In fact you can be sure that he will be very upset if he buys into your timeshare and then later on finds out he cannot take vacation in the weeks that are open on to his timeshare. Be up front with your buyer and make sure that you do not assume that everyone can choose when they can take their vacation.



ALBERT

Someone asked:


I mean I’m just wondering. Why can’ t they make more? They have high demand, and Nintendo knows that! Is it part of their evil tactics?If so could anyone explain?
The xbox 360 or ps2 weren’t sold out.

SHELTON

Pawel Reszka asked:


Internet marketing industry has become one of the most saturated and competitive niches. The reason for that is because a lot of marketers buy almost any new product on impulse, thinking it’s going to help them automate their business even more, or just make more money. But after a few years this has changed too. Nowadays with all the marketing hype and new products people are not willing to spend money on something unless they truly need that product.

The easiest way to make a sale as an affiliate, or a vendor is when the customer has already made up his mind about making a purchase. When the customer knows he needs a certain product then there is almost nothing that will stop him from buying it. On the other hand, if you try to convince your prospect that he/she needs your product, or service, it’s going to be a lot harder to make that sale. It’s a human nature to prove yourself you are right, and if originally you didn’t think you need a certain product, then you will keep trying to find reasons not to purchase it.

So how can we help prospects make a buying decision without looking like a pushy salesman?

First, let’s look at some of the marketing tactics used in the industry to generate traffic and sales.

- Copywriting

- PDF files

- Email Marketing

- Article Marketing

- Press Releases

- Video

- Screen Captures

- Audio

The above marketing tactics are widely used by all internet and affiliate marketers. All of them are very powerful and if used correctly can generate a lot of sales and traffic.

But how can we use them to sell something without actually selling anything. It’s quite simple in fact. Instead of trying to convince people that your product is the best thing out there, you should concentrate on giving away free info on how you use it to help you run your own business.

By changing your strategy this way, you will gain more credibility and won’t look like a pushy salesman. People will actually like you for all the great free content you are giving away, and at the same time they will want your product.

So let’s look at some examples:

1. You could create a free PDF reports teaching people some cool new strategies that work for you. You could show people how your product makes the strategy a lot easier and automated perhaps. This way you are not trying to sell to them. You would actually just help them understand that they need it too.

2. Write Press Releases and Articles. The more articles and press releases out there about your product or service the better chance you have making a sale. People search Google for specific product names to find out more information. This could also help them make the decision.

3. Screen Captures are excellent for this strategy. Why not make a video showing people right on their Desktop your strategies, and how some products help you make it the best out of it. Screen Capture is probably the most effective marketing tool for preselling, so you should use it as much as possible.

4. Copywriting of course plays the major role in internet marketing. Some think it’s more important than getting traffic to your website. If you are a great copywriter then you could really make your sales copy sound less pushy and more informative.

That’s just a few examples that you could use in your selling strategy. As you can see it’s possible to sell things online without actually selling anything. People are getting immune to pushy marketers who simply try to push their products down their customer’s throat.



ROB

Omar Martin asked:


Urgency is one of the most under rated impulse factors. I have made an incredible amount of sales on my ability to convey urgency alone! If you are able to portray GENUINE urgency to your prospects, they will be compelled to buy now. This is a basic psychological fact and to deny it is just absurd. If you want to compete with the big boys then you must master urgency in your sales pitch. There’s just no way around it.

Always be in a hurry! “Now” is the time to buy the product not later. No.. I can’t sit down and discuss this for an hour with the prospect over a cup of milk and cookies. You have places to go and buyers to see.

“You’re going to miss out on this bargain if you don’t take advantage of this offer right now!”

“I have 35 people to get back to in the next few minutes.”

“I’d love to stay and chat but I’ve got some buyers to get back to right now and I don’t want to be late.”

Much like indifference, sense of urgency is not so much something you have to say as it is something that you have to portray. You need to make them “feel” like now is the only time because you’ve got to go.

For face to face selling: USE A LOT OF BODY LANGUAGE TO PORTRAY URGENCY! I glance down at my watch a lot when I’m talking to a prospect. It’s my favorite way to portray urgency. I also like to keep my car keys in hand and wiggle them from time to time as I’m pitching the customer.

Notice how you get coupons in the mail and they have an expiration date? That’s because they want to make you buy it right now.

I can’t even tell you how many times my wife tries to convince me of why she needs to run to the store to spend our money “right now”. She always says, “Honey it’s the last day.” Yeah suuuure it is!

Info-infomercials and TV shopping channels use the sense of urgency by showing you a timer that counts down on the screen. This clock is counting down the seconds till the end of the program or the begining of the next promotion.

“We only have 3 minutes left folks, operators are standing by to take your orders …. “

This is impulse building through the sense of urgency, they’re telling you straight out that this product disappears from your television screen in exactly 3 minutes. Order now or suffer forever!

On an internet sales page there are many ways to portray urgency. Some marketers even use it in the pre-headline with something like “DO NOT HIT YOUR BACK BUTTON! This is the ONLY time you will see this page.” That statement uses urgency AND fear of loss to captivate the visitor.

I’ve used the product countdown method on my sales pages as well. That is when you tell everyone that you only intend to sell 250 copies of this product and they only have 11:00 minutes to click the buy it now button. I then display a “countdown” timer that disables my purchase links when it reaches zero.

Many people are afraid of using this sort of sales tactic because it will cost them sales. Your fear will keep holding you back from making the big money. Simply put… Sense of urgency and the other 3 factors of impulse are what separates the men from the boys in sales. If you’re afraid to use them well, I’m sorry to say that you just can’t hang with the big boys and your income will continue to reflect that basic truth.



WILBUR

ewanspewan asked:


Are there companies out there who make any money using this tactic?

Also, I have had emails promising that I have “inherited” large sums of money, all i need to do is provide my name and address to claim the money. Of course, I assume that these are part of a devious scam, but what are these people likely to do with my personal info?

TED

Tom H asked:


THe shocked news of the US US subprime loan crisis has raised the eye brows of the many by the following stock market plunges world wide. Hong Kong and China, the counterpart of the US scheme to raise the stock market values by keep on saying that they are intended to stabalize the stock and bonds in a profitable values. They never tell the investors that the hedge funds and inclination of property values have resulted the staggering inflation of every thing. It is a sin of hedge fund promoters, just by observing the Hong Kong government sold the public assets to the British owned financial corp specialized in the add values of hedge funds and rent increasing tactics make many small bussiness go bankrupt! What the bankers sin is to make a rising lending and resulted the mass defaults. A good government and world banks should cool down the inclination of stock market and in particular the property values. I observed the food prices and daily neccessities raised 40% in Hong Hong now.

ROSCOE

great_and_mighty_adam_levine asked:


Okay, I want disability insurance. I realize the value.

However, I know that most DI providers will use underhanded tactics not to pay claims - losing paperwork, stating no longer disabled without evidence, stopping payments without explanation, etc… In the meantime, they hope the insured gives up or dies.

If I am disabled, I want an insurance company that I can trust not to add that additional burden, or if I am mentally disabled, my family. However, I don’t know if there is such an insurer out there.

Are there ANY good Disability Insurers in terms of claims responsiveness? Is there any post-claim customer satisfaction rating, or any other independent gauge I can use, other than just trusting the selling agent?

–>Adam

Source:
http://www.consumeraffairs.com/news04/2005/disability_insurance.html
Basically, my theory is that I pay a DI provider. In return, they promise to give me money if I am disabled. Since I have no intention of being disabled, this is likely to be a good deal for them.

However, if they have a history of reneging on that promise (as most do), their insurance is worthless to me regardless of how financially stable the company is. I don’t know why anyone would buy insurance from a company that has a history of not paying.

ADRIAN

Marissa G asked:


I have a 2004 Jeep Wrangler with only about 10K owed. I know I can sell it for at least 14K, probably 15K because it is in perfect condition and is a special edition model (only made in 2004). I want to trade it in for a new car, but I worry that the dealership may try to low ball me (even more than they typically would) if they know I only owe 10K. When negotiating for a trade in amount, is it wise to hold off on telling the dealership the amount I owe on the vehicle until after they have made their trade in offer? Is this tactic even accepted in the industry?

CORNELIUS

Titus Hoskins asked:


Copyright (c) 2009 Titus Hoskins

As we enter into what many enlightened souls are calling the most dire economic times since the Great Depression, online marketers need all the help they can get - regardless of the source. You have probably heard of Google; but chances are almost 100% certain, you have never heard of me. Lucky you!

Actually, the only thing you need to know about me is that I am a full-time online affiliate marketer and I make a very comfortable living from the web. Last year (2008), was my best year online so far, which left me scratching my head and saying what recession?

But that may be something of a false positive, as I will never know how much I could have made if the economic times had been good instead of bad. Plus, judging from my own limited experience, selling and marketing online may not have been hit as hard as those businesses in the real world in 2008, since consumers are doing everything to save a penny and shopping online has become a much cheaper alternative for many.

As we enter into these uncertain times, online marketers and webmasters need all the help they can get. Recently, Google mailed a small booklet to its Adsense users; in it Google gives “6 Top Tactics For Tough Times.” It is obviously referring to its Adwords PPC (Pay Per Click) program and clients but Google’s advice can be applied to your own general online marketing.

These tactics include: (quoting directly from the Google mail-out)

1. Focus your ads on low prices and savings.

2. Use Value-related keywords.

3. Ensure your ad groups are targeted and relevant.

4. Don’t waste money on irrelevant clicks.

5. Make it easy for customers to buy.

6. Focus your money on your high-performers. (End Quote)

Sound advice and I especially like the idea of focusing your marketing on low prices and savings mainly because people want bargains in tight economic times. I also like the fact that you must make it easy for your customers to buy… something as simple as putting your “order/buy link” above the fold can increase your conversions.

Also, targeting value-related keywords, is a very effective marketing tactic. Relating your keywords to “discounts, bargains, cheap, inexpensive, lowest prices…” will help increase your sales. So too, is catering to phrases that suggest the searcher is in a buying mind-set: gifts, presents, gift ideas, wedding gifts… shoppers searching those words are ready to buy.

Plus, focusing your time and money on your high-performers is solid advice. Sometimes succeeding online is simply finding a market niche that works/performs - then running with it. Once you have found the keywords and products that perform well with your site or sites - focus the majority of your time and energy developing those niche markets.

Now here are some of my most effective marketing tactics that have worked for me and tactics I will be relying on in the coming years - even in these hard times.

o Make Keywords Your #1 Goal

This is the single most important factor for my own online success. You have to make keywords and ranking high for them in all the search engines your main objective if you’re marketing online. Might sound obvious, but many beginning marketers don’t truly understand how important getting top rankings for your chosen keywords will be in your online success.

Target less competitive long tail (multi-worded) keywords to get started and slowly work your way up to more popular keywords. Center your marketing around getting those first page listings (Top Five) for your keywords. Achieve this goal, (especially in Google) and it will be almost impossible for you not to succeed and make a profit with your online marketing even in bad times.

o Autoresponders, List Building & Online Relationships

Keeping in contact with potential buyers is mission critical. You must use autoresponders to send follow-up messages to build trustful relationships with your potential customers.

So building a large contact list is essential. That’s why the social networks such as Twitter, Facebook, MySpace can be very effective marketing tools for building this online contact and trust. Truth be told, all these social networks are, more or less, just glorified autoresponders and list builders!

o Your Unique Selling Position

You must give potential customers some very good reasons for them to buy from you or your links. Offering special bonuses and discounts works wonders for your sales. Some of my most successful pages simply consists of coupons and discounts offered by different companies. If buyers can save $100’s OFF by buying thru your links, they will.

Always remember, besides looking for the best deal or bargain, consumers are also looking for a quality product. If you’re into affiliate marketing, only pick top quality products to promote. Picking top brand names also makes it easier to make sales. So too is only promoting popular online merchants like Amazon, can be an effective marketing strategy. Most importantly, always remember consumers are also looking for INFORMATION on the products they are considering buying, give them helpful information and you will succeed.

o Go With The Flow

If you’re marketing online, you have to follow what’s working for you. Most times you will try countless ideas or tactics - once you have found a process or system that works, really work it or scale it up. Making your first dollar is the hardest, but once you do something that earns you that dollar, just repeat that “something” a thousand times.

Tracking what works is very important so keep a close eye on your site’s traffic logs to find where your customers are coming from. Something like Google Analytics is simply priceless for “fine-tuning” your site and your online marketing. It will tell you what’s working and what’s not.

o Target Recurring or Residual Income

One of my most effective marketing strategies is to promote and sell products and services that give you a recurring or residual income. Make one sale and get paid for years or for the life of that referred client. Concentrate on services like web-hosting, telephone, marketing programs… once customers sign up to these services, they will likely keep them for years. I am still earning income from sales I made five years ago.

Building a large residual income could be the key to surviving in tough economic times. This will be income which will carry you or your business over the rough patches since it is based upon past performance and not on your current selling situation.

o Automate Everything

The real beauty of marketing online and using computers… you can automate just about every process in your marketing system. Make it a point of automating everything you do… use autoresponders to follow-up with potential buyers, use automatic check-outs, automatic reporting… just set-up your whole online marketing system that runs itself with little or no supervision from you. This will free up your time to concentrate all your efforts on marketing/promoting your site or product. Besides, nothing beats coming back from a vacation and finding out you have earned the cost of your vacation and then some - all the while you were lying in the sun and miles away from any computer.

o Find The Top Online Marketers

If you’re just starting with online marketing, you need to find the top successful marketers and “model” what they’re doing. This is relatively a new industry and you have to seek out the experts and pioneers who have set the groundwork. When I first started marketing online, I was quite fortunate to come into contact with some web marketing heavy-weights such as Marlon Sanders, Ken Evoy, Neil Shearing… and SEO experts like Brad Callen and Aaron Wall.

o Make Google Your Friend

Whether you love or **** Google doesn’t matter, you just have to make it your number one ally in your online marketing. Google has just about conquered the world-wide search market, Yahoo and MSN are still important, but Google is the deal-breaker when you’re selling stuff online. Consumers have enormous respect for Google, a number one listing for a lucrative keyword simply means money in the bank.

I have found using Google Search, Google Adwords, and Google Adsense have played a more than significant role in the success of my own online sites and marketing. Google tools such as Google Analytics, Google Alerts, Webmaster Tools… all have been invaluable and an enormous help in achieving my “web-based” lifestyle and livelihood. Of course, Google has also driven me around the bend more times than I can count, but no one is perfect. Besides, when it’s all said and done, anyone marketing on the web must truly embrace Google if they want to reach their highest level possible.



GIOVANNI

olcaykar-turkey asked:


actually, this dispute was constructed by imperialism since WWI as divide and manage tactics. remember how the middle east was constructed as artificial by Britain and France. in Turkey, there is no pure Kurds or ethnics. we are mixed each other and we became nation state in 1923. the ottoman empire contained different ethnics groups. in the north ?raq side, Kurds are mixed with Araps. however, Kurdish nationalism has started by British imperialism. in this way, weapons companies can sell more weapons. big game!
WAKE UP PEOPLE!
SEARCH : Who was the ?eyh said and what he did ?
which country supported him ? and why?

LUCIEN