Selling Tactics

Badger66 asked:


Why is he using scare tactics about the economy like Bush used to sell the war? Maybe they are brothers or at least cousins?

RANDAL

Sara asked:


What is it about Billy Mays that makes companies want to hire him to sell their products. Personally, I find him annoying and unattractively unkempt with his large beard. He is so corny in his selling tactics. I don’t get it..can someone explain?

MAJOR

bluebear asked:


can someone tell me what tactics they use on quoting jobs.i’ve been doing electrical and plumbing more than 6 years and get paid per hour. i want to start quoting my own side jobs, but don’t want to sell myself short.

ALAN

Brian Mcgregor asked:


eBay selling is the ultimate new-start opportunity for your home based business. In my opinion, it beats any other type of internet marketing for two reasons. First, eBay is the easiest way to make money on the internet. And second, it’s the quickest way to make money on the internet.

Another item of proof you might like to consider when deciding if eBay selling is for you, is that 430,000 people in the USA alone say that eBay is their sole or their major source of income.

I don’t believe there’s any other method of internet marketing which can produce success numbers like those.

When you think about this, it isn’t surprising that eBay is my recommendation. Internet marketing is a vast topic, requiring that you know about a huge number of techniques and tactics. Even as you’re acquiring your internet marketing knowledge, it falls out of date as the internet keeps developing. Two years ago internet marketers were promoting AdSense as the way to make money on the internet. Last year, co-registration was the way to make your fortune. This year they’re telling you that you need to become an expert in Social Bookmarking and Web 2.0. If you’ve never heard of any of these, don’t worry. You’ve saved yourself lots of money and time!

I don’t know about you, but what I want from the internet is a way to make money easily.

I simply want to be able to offer something for sale via the internet, and then make a fair profit when it’s bought by somebody. A reasonable desire, but there’s a huge problem…

The hardest part of internet marketing is getting people to see what you have to offer. There are billions of websites out there, and you’re competing against all of them for traffic!

This is where eBay selling comes in.

eBay already gets massive visitor traffic. Truly massive. When I last checked on Alexa, eBay was the most visited shopping site in the world, pushing Amazon into second place.

eBay have invested hugely in the necessary marketing activity to get traffic, and it’s all there waiting for you.

All you have to do is to persuade a tiny fraction of those visitors to see what you’re selling.

Plus, you can test a product within days, and there are virtually no limits as to what you can sell on eBay. When selling on eBay you can get involved in any area in which you have an interest or expertise.

The figures regarding the growth of eBay are impressive. As I write this, eBay have just announced their 2006 annual results.

* 2004.1 million listings in 2006.

* $52.5 billion value of auctions sales 2006.

* $6 billion Gross Profit in 2006.

* 221.6 million eBay members as at 31 December, 2006.

* On average, 112,300 new members joined eBay each day throughout 2006.

* $37.7 billion value of PayPal payments 2006.

* 133 million PayPal accounts as at 31 December, 2006.

All of this is great news for us!

The eBay market place is thriving, and we should all be able to thrive with it.

If you’re in the market to make extra money, and you want to do it through online auctions, then eBay selling is definitely the business for you.



CHARLEY

Damon Chavez asked:


While buying and selling real estate can be exciting, it is also very challenging, and can be stressful at times. Because of the conflict created by both the buyer and seller and trying to get the most out of a real estate deal, negotiations can drag on and closings can be delayed. But a win/win situation is possible.

Open communication is best, although it isn’t always the way it happens. A seller wants the buyer to see the best aspects of a home and to overlook its flaws. A buyer wants to get the most for their money, and has their eye acutely trained to pick out flaws, and bring them up during negotiations to reduce the sales cost. But buyer beware. Dragging on negotiations can result in a lost deal, when the seller accepts a hassle-free offer. Some sellers are willing to sell for less if there are no strings attached.

On the other hand, sometimes asking that a few conditions be met before a sale can make the transaction more profitable for both parties. It depends on the resources you have at hand. If a buyer makes a certain repair or improvement a condition of the sale, the seller has a choice. It might be easy for them to make that repair, and so it earns them a sale at a good price just to get that repair out of the way. If the repair is time or money consuming, then offering the home as-is might be a better option. This might mean getting a lower offer for the sale, or even losing that offer, but another offer will come along eventually. If the buyer really wants the property, they will buy it as is and deal with the repair themselves. It all depends on the priorities of both parties.

Sometimes a real estate deal will appear to be going smoothly, and then a spouse’s concerns will enter the picture. This is why it is always best to communicate with both spouses at the same time. Sometimes, mostly with buyers, a couple will play the good cop/bad cop routine. This means that one will say they love the place, get the seller feeling that a sale is immanent, and then their spouse will come in with a bunch of concerns that either create conditions or whittle the price down. I recommend that couples be honest from the start, and not try to use this routine to their advantage. As a seller, make sure you get approval, in writing, from both members of a couple before any of the legal proceedings go ahead. The last thing you want to do is meet a condition only to find a new condition waiting in the wings.

Sometimes a seller will stall, refusing to make a decision on an offer. This can be avoided by setting time limits on every part of the negotiation. If a seller is stalling, don’t be afraid to withdraw an offer. You may not have to, as threatening to do so may be enough to light a fire under the seller. However, if it’s your dream home and you are willing to wait for anything, don’t make threats you won’t keep. If a seller thinks you aren’t serious they may take another offer instead.

These are all reasons why working with a real estate agent can help the process. Agents are familiar with every type of bargaining tactic, and the legalities involved in a real estate sale. They understand the importance of involving both spouses in all aspects of sale negotiations, and will do their best to prevent annoying delays. A successful real estate sale is when both parties gain something. For this, both parties must also sacrifice something, but done right, it’s possible for everyone to come out of a real estate sale happy and satisfied.



MILLARD

robrobiii asked:


I don’t think it ever had a big following amongst economists, but it seems the republican party still has a number of followers in it’s ranks, and it seems there are voters who still believe in this idea that giving to the rich will benefit everyone. The idea has produced more than a couple economic bubbles and subsequent bursting.
Yet here is McCain on the campaign trail, selling the same old snake oil, give more tax cuts for the rich, despite historic low capital gains rates and top marginal tax rates, and the busted bubble caused by the tactics still dropping from the sky…

CARTER

Sam Manfer asked:


The New Account Syndrome

 

The biggest handicap to increasing sales and market share is the inordinate amount of time sales people feel they have to spend getting new accounts. These are tough sales, second only to the toughest - trying to introduce new technology or new services to new accounts.

 

New accounts are tough because the sales person has no credibility or contacts to leverage the prospect forward. Yet, many sales people waste precious time pounding doors, cold calling and leaving advertisements to generate interest. Sales people cost too much to be used as an advertising arm of marketing. Besides the opportunity cost is very high, i.e. time lost that should be spent with existing accounts C-Level relationship selling. 

 

Sales management must step up to the plate here.  They have to set expectations about prospecting and hold sales people accountable for using their time commensurate with those expectations.  Otherwise the weaker to average sales people will continue following the myth that they need to be cold calling and making lots of them.  The better sales people discovered there is a far better way to make money.

 

The Request for Quote (RFP) Syndrome

 

Answering RFP’s is another time sink and waste of valuable selling time. If the sales team hasn’t been involved in the development of the RFP, they are at a significant disadvantage to the competitor that has.  Even if the RFP was developed in-house or via a consultant, someone has influence and if it’s not you, you’re at a disadvantage.

 

Here’s my formula.  Your best chance of winning a sale from an RFP’s is 1 divided by the number of bidders.  So if there are 5 bidders, your best chance (if you haven’t helped with the RFP) is 20%.  Best because someone did help and that vendor has a better than 20%.  Meaning everyone else’s chances are less than 20%.  My other benchmarks are: (1) Anyone can close 33% of the time, (2) Good sales people close 70% of the deals they choose to pursue.  So do the math.  What your chance for winning?  Before you put lots of time and other resources into preparing a 14” proposal including drawing, pictures and dancing people, be sure you’ve got better than a 33% chance.

 

And don’t kid yourself that your reputation from past jobs or you status in the market place will increase your chances.  If the selling team hasn’t gotten to the C-Level managers and/or the P/L leader to learn the real-time business issues or the real impetus behind the RFP, you won’t know how to set yourself up as the best alternative among the many.  And if the C-level influential managers don’t have a professional relationship with you, you’re considered one-of-the-bunch who can all do good work. The bidder with the “in” wins.

 

Even if you submit the lowest price, you may not win because C-Level decision-makers don’t base decisions primarily on price – even though everyone said they will. Affordability can be an important criterion, but you’ll know that if you interview the senior level managers. 

 

So be careful of RFP’s.  They are appealing.  But you’ll lose more often than not unless you’ve helped or you’re connected. 

 

One tactic you can pursue with RFP’s is to insist (in a nice way) the main contact lets you interview all the people involved - especially the senior managers. Then your chances can go up significantly.  It’s called “Energy for Energy” and goes like this.  “I’d be happy to bid on your project, but in order to do this proposal justice, I will have to speak with all the people involved so that I can understand each person’s expectations of what the proposal should cover.”  If they agree, then you can gather all the information necessary for you to show you’re the best solution.  If they disagree, it sends you back to my formula.  And don’t get ****** into the rationalization that then they will have to do it for everybody. 

 

I’m in sales and my focus is on my existing customers. 90% of my time is with existing customers, spent learning, observing, interviewing, integrating and moving up. I use and develop my network.

 

As for new accounts, I outsource that task to a marketing company that does mailings, uses the internet, makes calls and qualifies. Once they’ve find contacts that’s admits to having selling problems, want to do something about their selling problems and fit my ideal profile, I’ll invest my time to see if I can fit into their solution images. I don’t chase new accounts and RFP’s. Unless a suspect fits the above criteria, I will let it pass. I invest my most valued asset - time - where I can make the most sales, that is C-Level relationship selling. 

 



BENNY

shaney asked:


from sci fi channel,thats my all time favorite show,haven’t noticed it airing in a while.and have never saw box sets.I have hours of it recorded in case its gone forever like spytv.

ROCKY

Axel asked:


Everything is place for this “Global Recession”. War is very profitable for the bankers and the Federal Reserve and the Defense Contractors. Right now the media, owned and controlled by businessmen with strong political ties, are selling war and an economy crash just like tactics used in the World Wars and the Great Depression times. Am I wrong for assuming the worse?
The defense contractors are some of the same people in government positions. Oil merchants become politicians, etc..USA is in debt now to the central banking loans. Ever since legal tender was made it has no worth in gold. Worthless paper. The govt. can never pay back interest and when they try it has already gone up, thus decreasing the value of the dollar. We profit off war by selling the enemy arms, you fool. Look at the weapons they use against Americans. The same ones from the same very few distributors/ dealers. H.D. Rockefeller made $200 million off the War as one of the original European Banker families. I don’t have time for the stats but it’s all fact that weapons and tanks and etc.. are making tons of $$$ for those supplying them. Who are mostly American businessmen/ politicians. War is the most profitable thing around. THIS IS WELL KNOWN. *Plus the pipelines in Afghanistan of oil , soon to be Iran. Just watch.

KENT

Mike Schantz asked:


Marketing to niches is a great way to focus in on specific groups of people and sell them the products and services they want. But, doing business online has grown more competitive over the past few years. Increasingly aggressive niche marketing tactics are required as the landscape has become filled with marketers hawking their goods to the same groups of people. If you want to compete in many of these markets, you need to use tactics that other marketers are either too lazy to use or of which they are simply unaware. This article will give you a few ideas that you can use to competitively market to your niches and grow your business.

Watching Your Competition

Most markets have multiple competitors. One of the key niche marketing tactics you should be using is to closely watch what the existing competition is doing. For example, search Google for keywords related to the niche. Find who buying ads. Then, look at who is ranking organically for those keywords on Google. Take notes because both of these listings (ads and organically-ranked sites) will change over time.

Next, visit these sites and watch how they’re marketing to the people in that niche (take notes here, too). Are they asking for people to subscribe to a newsletter? Are they using a blog? Is there a forum on their site? Knowing what your competition is doing can provide a guide for your own marketing efforts. Watching the strategies of other marketers is one of the most overlooked niche marketing tactics in your arsenal.

Building The Relationship

A lot of marketers focus only on getting visitors to buy something. For some markets, that works well. For others, it doesn’t. One of the key niche marketing tactics used by top marketers is building a relationship with the people in your market. Get them to sign up for a free e-mail course. Start a blog and encourage visitors to participate through comments. You can even use pay-per-click marketing to draw these visitors to your site. Once there, you create a relationship by getting them involved.

Attracting Attention With Videos

Many people are bored with their lives. They crave something new and exciting that gives them something to look forward to. That’s why niche marketing tactics that leverage videos can be so powerful. Use small videos to attract a following in your market. Though simple videos are an incredibly-effective marketing strategy, this tactic is most effective when it’s a multi-prong approach.

For example, create small videos (Camtasia works well for this) that both teach people something and entertains them. Then, load those videos onto YouTube, MySpace and other social networking sites that allow videos. Get viewers to visit your blog, on which you can have a few additional videos. Once on your blog, ask them to tell others about your videos. If you can give a bit of helpful information while making the viewer laugh, cringe or cry, videos can be a fantastic tactic to attract attention to your site.

Marketing will continue to become more competitive. Your business will require more aggressive niche marketing tactics over time. By constantly watching your competition, building and nurturing the relationship with your visitors and using videos to attract people in your niche market, you can create a marketing process that keeps your business competitive. While others are trying to market to niches with boring ideas that everyone uses, you can use these niche marketing tactics to increase your sales and build your business.



ALTON